• Podcast

070 – Q&A – Outward Bound

Clate and Scott answer a listener question—when should you consider adding outbound sales, especially when you already have a healthy inbound flow of leads and sales?   Get the most out of prospects by refining... Read More
  • Podcast

069 – Q&A – I Did a Webinar. Now What?

Today we answer a listener question and bring in our content and email marketing experts to talk about getting and closing leads using educational and promotional webinars. Check out our interactive email copy tool to... Read More
  • Podcast

068 – Hot Seat – Holly DeVito

Holly DeVito is the CEO and founder of Sum of All Numbers, a bookkeeping company that specializes in helping entrepreneurs increase their profits.  Her burning question is how to change from a word-of-mouth business to... Read More
  • Podcast

066 – The Cleanup HItter – Gosia Baran

Gosia Baran started Helping Hands Cleaning Services when she was laid off from her law firm post-9/11. Since she’d been perpetually dissatisfied with the cleaning services she’d employed, and she had a six month old... Read More
  • Podcast

065 – Hot Seat – Passinglane

Lee Egstrom of Passinglane has this question for Clate and Scott: How do I know when to introduce a particular product or technology? It’s about making small bets, making them often, and looking for a... Read More
  • Podcast

056 – Struggling to Make Sales?

It’s the bane of nearly every small business – sales. When you’re not selling enough, do you need a new product, or is there a way to better refine what you already have? We bring... Read More
  • Podcast

005 – Disciplined Optimism (Rebroadcast)

Enjoy this rebroadcast of Episode 5 – Disciplined Optimism.  We’ll back next with new content! What do Clate and Scott think is the silent killer for small businesses? The inability to cultivate disciplined optimism. Disciplined optimism... Read More
  • Podcast

050 – Q&A – SEO for Small Businesses

Our resident SEO expert Andrew Taylor answers your questions, including why regular content improves SEO, why it’s important to avoid “unnatural” activities, how to rank well for local search results, the cost of free content,... Read More
  • Podcast

047 – Marcus Lemonis, The Profit

Marcus Lemonis, star of The Profit, joins Clate and Scott to talk about his background, how he helps struggling small businesses, and how to define success. He also discusses what ICON attendees can expect from... Read More
  • Podcast

40 – To VC or Not to VC?

Clate and Scott are frequently asked about their experiences with venture capital. Last week’s guest, Drew Doolan, asked Clate and Scott after the recording about their experiience with venture capital. Would they do it again?... Read More
  • Podcast

035 – Re-engage Your Leads Part III

It’s time to get into the nitty gritty of re-engaging unconverted leads. David Bonney, Carey Ballard, and demand generation specialist Jared Kimball talk email subject lines, preview text, email layout, CTAs and more. It comes... Read More
  • Podcast

034 – Mitt Romney, John McCain and Clate Mask

On Friday, November 4, 2016, Arizona Sen. John McCain and former Massachusetts Gov. Mitt Romney held a forum with Infusionsoft CEO Clate Mask at Infusionsoft’s headquarters.* Organized by McCain’s office during his re-election campaign, the... Read More
  • Podcast

032 – Re-engage Your Leads Part II

Ready to re-engage your leads? Let’s talk strategy. There are three steps: Collect leads, re-engage and drive them to an offer, and make it easier to purchase. David Bonney, Carey Ballard, and demand gen specialist... Read More
  • Podcast

030 – Re-engagement Part 1

Need more sales? Think that to get more sales you need to get more new leads? You could actually raise sales by re-engaging the leads you already have. All those leads who weren’t ready to... Read More
  • Podcast

025 – Overcommit to Plan A – Budi Voogt

At 25, Netherlands-based Budi Voogt is one of the entrepreneurial wunderkinder starting university businesses that take off into adulthood. At 20 years old, he started Heroic, a record label, incubator, and accelerator for artists. With... Read More
  • Podcast

023 – What is a Scott Martineau?

You heard Clate’s side of the Infusionsoft story. Now hear it from co-founder and CCO Scott Martineau. Scott talks with director of content Carey Ballard about getting started in his dad’s business, suffering from “entrepreneurial... Read More
  • Podcast

020 – Classic Mistakes – Cara Hale Alter

Cara Hale Alter had built up a fully-booked business in leadership and communication skills—until the recession-induce crickets brought Speech Skills to a crashing halt, and only 5 percent of their previous business volume. She and... Read More
  • Podcast

016 – What Is a Clate Mask?

What did it take to get CEO and co-founder Clate Mask on board with Infusionsoft? Clate always wanted to be an entrepreneur, but first he went to law school and got an MBA. $100,000 in... Read More
  • Podcast

015 – Clinging to Hope – Kim Duncan

2008 was a dark time for Kim Duncan and her husband, Kirk. They struggled to buy their family groceries, and their neighbors donated Christmas. Things started to turn in early 2009, when they intentionally changed... Read More
  • Podcast

011 – Small Wins, Big Payoff

Clate and Scott have watched thousands of small business owners do all kinds of things to make their businesses more successful. Most of those things fall into two separate ends of planning: the behemoth master... Read More
  • Podcast

009 – Working With Family

Ever heard you shouldn’t go into business with a family member? Clate and Scott (who are brothers-in-law!) think that’s terrible advice, even though they don’t always see eye-to-eye. They find the care and love they... Read More
  • Podcast

008 – The Perfect Storm – Kay Walten

In 2008, Kay Walten’s Mexico-based business Loco Gringo faced the perfect storm: The Great Recession, a hurricane, Swine Flu, and drug cartel activity, all of which tend to discourage tourism. Loco Gringo started in 1996... Read More
  • Podcast

005 – Disciplined Optimism

What do Clate and Scott think is the silent killer for small businesses? The inability to cultivate disciplined optimism. Disciplined optimism is a balance between having a positive attitude while being willing to face the... Read More
  • Podcast

000 – The Founders’ Story

When Infusionsoft CEO Clate Mask and co-founder Scott Martineau started the company, they had no idea what they were getting into. It took years of hard work, financial struggle, and hustle until they experienced real... Read More