Cara Hale Alter had built up a fully-booked business in leadership and communication skills—until the recession-induce crickets brought Speech Skills to a crashing halt, and only 5 percent of their previous business volume. She and her business partner/husband used that time to really build up the business so that once the economy recovered, they came out stronger than ever. Cara talks with Clate and Scott about the tremendous burden of being an entrepreneur and the sole breadwinner in her family; saying “no” to clients who monopolize your resources; and how much more fun it is to run a business when you’re not your product.
Stages of small business success
“The Credibility Code” by Cara Hale Alter
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