A key factor to business growth is making sales, which is why Clate and Scott say that small businesses must grow a culture of selling. That means you have to get over rejection and become a master closer—like Scott! The key is having a great product. If you do that, then selling really becomes serving, because you’ll know you’re selling something that will improve the quality of someone’s life. You don’t have to put on on your plaid used car salesman jacket, but you do have to get persuasive, so Clate and Scott give their recommendations for fostering that sales instinct.
Mentioned in this episode: “The Master Closer” by Mike Kaplan
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